Promote Your Landscaping Business Using Door Hanger Advertising (written for Cheap Doorhangers)
If you're starting a new landscaping service and want clients quickly, consider the use of door hangers. By targeting neighborhoods and installing hangers you tell the potential customer a great deal about you and your business: First, you will ,most likely, do work in this neighborhood since you're advertising here. Secondly, you're motivated to get new customers because you went around and installed door hangers to generate business. Thirdly, your door hangers tell customers that they will likely get great customer service since you took the time to personally hang your flyer on their door. Perception is everything in business, so it's a positive way to start.
Before the door hangers can be passed out, they must first be designed and printed. This is a very significant part of the advertising process, and defines how well you are received by potential customers, and what you say about yourself in the process. Using full color printing on your door hanger will get you noticed by customers immediately, but could also convey the message of high prices since full-color ads cost a lot of money to print. On the other hand, a poorly worded or sloppily designed flyer will imply that you are not a perfectionist about your work, and no one wants someone sloppy doing landscaping work for them. There is, however, a nice middle ground, and that is purchasing pre-designed door-hangers made specifically for the landscaping industry. These full color flyers are attention-getting and meticulous, and allow for specific business information to be printed on the other side. This shows customers that you are serious about making your business work, but are prudent about how you spend money.
Once you have your design, spend as much time as you can formulating wording that will make an impact. Too much information will cause the customer to lose interest, and not enough information may not make them interested enough to call you back. Don't list every single thing your business does, just write about broader categories. Tell them, in a couple of words, why they should choose you over your rivals to do their landscaping. And finally, unless you specifically know what you're going to charge each customer and are not willing to budge from that number, do not put charges on the flyer. If you generate a lot of business quickly, you may have to charge more to obtain more equipment or help. If you don't generate enough business, you may have to offer a few customers a very low rate to get your work noticed in order to expand the business.
